I bought this product from Kinokuniya in October 2020. As an avid writer, I was excited by the theme: novel writing. With National Novel Writing Month (NaNoWriMo) around the corner, I was curious to see what MAIDO could bring to the table. The box sold for $35, but is currently out of stock. This was the first stationery box I've purchased; will it also be my last? Read on to find out.
Products Included
- Midori MD Notebook (Lined, "Bunko Size")
- Approximate value: $15
- Note: I could not easily find this item for sale in the States
- Uni Emott 5 Color Set (No. 8, "Retro Color")
- Approximate value: $14
- Zebra Blen 3C 0.5mm Multi-Pen
- Approximate value: $6
- Mildliner Bluegreen
- Approximate value: $2
- Delfonics A5 "5 Parts Clear Folder"
- Approximate value: $3
- Note: I could not easily find this item for sale in the States
- Total (Approximate) Value: $40 USD
Pros
- The order shipped promptly and arrived quickly (though I'm sure it doesn't hurt that I'm relatively close to Kinokuniya's USA HQ).
- The order was well-packed and arrived without damage to the products.
- The presentation of the box and items are slick, from the "MAIDO IN A BOX" branding to the 1-page (double-sided) summary of the products included.
- The included items would cost more to purchase individually, and some items cannot be easily purchased in the USA (if my cursory search is to be believed).
Cons
- If I'm honest, none of the products in the box excited me. I was ready to say, "wow!" but ended up with a resounding, "meh." I could forgive this (especially given the relatively low barrier to entry of the box), if not for the next point.
- The box didn't do much with the theme (novel writing). While it's nice that product descriptions were included, the write-up doesn't suggest any way the included products could be used together, let alone what they have to do with novel writing (beyond their expected use as stationery). Here are a few things that could've "spiced up" the experience for me:
- Included writing prompts
- Included quotes from famous novelists
- Included reading recommendations for books on writing
- Included books on writing (Kinokuniya is a bookstore, after all)
Conclusion
I was disappointed by the "MAIDO In A Box" (Volume 4). It's not that any of the individual products were bad, it's that the box as a whole failed to create a cohesive narrative around its own (self-designated) theme. While I recognize that I am the best curator of my own tastes, this product had a chance to surprise and delight but failed. Ultimately, the box felt like "leftovers from the warehouse," rather than something special. I doubt I'll be purchasing another volume.
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