Saturday, October 24, 2020

MAIDO In A Box (Vol. 4): "Novel Writing"

I bought this product from Kinokuniya in October 2020.  As an avid writer, I was excited by the theme: novel writing.  With National Novel Writing Month (NaNoWriMo) around the corner, I was curious to see what MAIDO could bring to the table.  The box sold for $35, but is currently out of stock.  This was the first stationery box I've purchased; will it also be my last?  Read on to find out.

Products Included

  • Midori MD Notebook (Lined, "Bunko Size")
    • Approximate value: $15
    • Note: I could not easily find this item for sale in the States
  • Uni Emott 5 Color Set (No. 8, "Retro Color")
    • Approximate value: $14
  • Zebra Blen 3C 0.5mm Multi-Pen
    • Approximate value: $6
  • Mildliner Bluegreen
    • Approximate value: $2
  • Delfonics A5 "5 Parts Clear Folder"
    • Approximate value: $3
    • Note: I could not easily find this item for sale in the States
  • Total (Approximate) Value: $40 USD

Pros

  • The order shipped promptly and arrived quickly (though I'm sure it doesn't hurt that I'm relatively close to Kinokuniya's USA HQ).
  • The order was well-packed and arrived without damage to the products.
  • The presentation of the box and items are slick, from the "MAIDO IN A BOX" branding to the 1-page (double-sided) summary of the products included.
  • The included items would cost more to purchase individually, and some items cannot be easily purchased in the USA (if my cursory search is to be believed).  

Cons

  • If I'm honest, none of the products in the box excited me.  I was ready to say, "wow!" but ended up with a resounding, "meh."  I could forgive this (especially given the relatively low barrier to entry of the box), if not for the next point.
  • The box didn't do much with the theme (novel writing).  While it's nice that product descriptions were included, the write-up doesn't suggest any way the included products could be used together, let alone what they have to do with novel writing (beyond their expected use as stationery).  Here are a few things that could've "spiced up" the experience for me: 
    • Included writing prompts
    • Included quotes from famous novelists
    • Included reading recommendations for books on writing
    • Included books on writing (Kinokuniya is a bookstore, after all)

Conclusion

I was disappointed by the "MAIDO In A Box" (Volume 4).  It's not that any of the individual products were bad, it's that the box as a whole failed to create a cohesive narrative around its own (self-designated) theme.  While I recognize that I am the best curator of my own tastes, this product had a chance to surprise and delight but failed.  Ultimately, the box felt like "leftovers from the warehouse," rather than something special.  I doubt I'll be purchasing another volume.

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